No wonder Instagram star Emma Chamberlain (16 million followers) did a little hosting on – even if it was all air-kissing. So while Versace might not sell out on beaded gowns, perfume sales will go up all summer. No wonder Donatella Versace brought the brand’s new face, Anne Hathaway, in a plunging vanilla safety pin Versace gown. Wintour dictated to celebrities exactly what to wear, which designer they’d accompany. How did so many celebrities attend in what turned out to be a fair distribution of luxury lines? This is Wintour’s marketing reach: Chanel, Valentino, Dior, Schiaparelli, Tory Burch, the Karl Lagerfeld line, Erdem, Joseph Altuzarra, Michael Kors, Versace and Thom Browne all had spots on the red carpet. Of course, Hollywood royalty attends for free, with free first class plane tickets and hotel accommodations thrown in. Last year’s Met Ball raised $17.4 million. One seat was $50,000 (the price of a couture gown). Madame Wintour has now raised hundreds of millions to keep The Met Costume Institute afloat – an achievement that will likely never be matched.
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